Rainworth Motors LTD T/A Rainworth Škoda understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our customers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Identity of the Data Controller

Rainworth Škoda T/A Rainworth Motor LTD of Sherwood Oaks Business Park, Southwell Rd W, Mansfield NG18 4GF is the Data Controller.

Our ICO registration number is ZA114262.

Contact Details of the Data Protection Officer

Jack Atherton is the Data Protection Officer and can be contacted at, 01623 623400

Purposes and legal basis for processing

Customer details will be processed on the lawful basis of contract.

CCTV footage will be processed on the lawful basis of legitimate interests. *The legitimate interest being that of keeping the property, employees and visitors safe and secure.

Phone Recording will be processed on the lawful basis of legitimate interests. *The legitimate interest being that we review our recordings for training and legal purposes.

MOT & Service reminders and renewal notifications will be processed on the lawful basis of legitimate interests. *The legitimate interest is direct marketing which is lawful under GDPR Recital 47.

Customers can opt out of receiving such reminders by contacting Jack Atherton, Tel. 01623 623400 to update your details/preference.

Third party recipients of your data

In the course of business, we may pass your details on to third parties. We have written contracts in place with these named parties to ensure they are looking after your data to GDPR standards.

MOTS, Service & Duty of Care Reminders are processed on our behalf by a IHS Global Limited using the POLK System and so your details will be passed to them unless you opt out of the reminders.

Finance proposals and applications will be processed on our behalf by Škoda Financial Services (UK) Ltd who are a trading name of Volkswagen Financial Services (UK) Limited (“VWFS UK”) using the SKODA Connect System and so your details will only be passed to them if consent has been given.

Škoda Financial Services (UK) Ltd
One Delaware Drive
Milton Keynes
MK15 8HG

Customer’s 5 day free insurance will be processed on our behalf by Škoda Financial Services in conjunction with Lawshield UK Limited and customer information will only be passed to them if consent has been given.

In addition customer contact details will also be passed to a feedback provider in order that they can contact you to gain independent feedback on our services.

Retention periods

Unless otherwise advised, your personal data will be kept for a period of 7 years in order to comply with HMRC requirements.

CCTV footage will be kept for a period of 30 days.
Telephone Recording will be kept for a period of 6 months
Email Data will be kept for a period of 2 years.

Your rights in regard to your personal data

As a Data Subject you have a number of rights in regard to your personal data and these include the right to request from Rainworth Škoda access to and rectification or erasure of personal data or restriction of processing concerning your data or to object to processing as well as the right of data portability. More information on these rights can found on the website of Information Commissioner’s Office at


Where we have processed personal data on the lawful basis of consent, you have the right to withdraw this consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

Right to Complain

You have the right to complain to the Information Commissioners Office at about any breach in regard to your data.

Provision of data

In most cases, the provision of your personal data is necessary to enter into a contract with us.

Changes to this policy

We reserve the right to amend or update this policy at any time. The latest version will be available on our website at and in our reception area.

Cookies are small text files that are placed on your computer (or mobile device) by the websites you visit. They allow websites to recognise your device and remember if you have visited the website before.

Cookies are a well-known web technology; widely used in order to make websites work, or work more efficiently, as well as to provide information to website owners. Cookies can also be used to measure which parts of a website people visit and customise their experience.

The cookies that are generated on the Bickerton Škoda website help us to monitor and improve the websites performance for our users, whilst remaining non-intrusive in nature.

The cookies that are generated on the Bickerton Škoda website store no personally identifiable data and pose no security risk to our website users.

We are providing this information to you as part of our on-going efforts to ensure we are open and honest with our websites users as part of our compliance with this legislation. To find out more information about cookies, we recommend you visit

Through continuing to use this website, you hereby are granting your permission for us to use cookies to track your visit. They are there to help us create the best possible web presence and make your visit to our site as enjoyable as possible.

List of Cookies and what they do

Software: Google Analytics | Google Adwords
Purpose: Track Activity
Description: We use a cookie to annonymously track your activity so that we can see what’s popular on our site, where you came from, what works well and what needs improving. The cookie feeds this information back to Google, where we look at the data in something called Google Analytics. We also use another cookie provided by Google to for advertising using Google AdWords and Google Display. This cookie has two purposes. It can tell us that you arrived on our website courtesy of an advert we placed as well as tell us what you’re interested in, so that we can then tailor adverts that we serve to you off site, more appropriately.

Software: Hot Jar
Purpose: Track Activity
Description: Sometimes when we design and build websites, they aren’t always used as well as we would hope. So to make your experience with us as easy as possible, we use a cookie which allows us to see your activity whilst your visiting us. This means we can identify quickly if there are any broken links that you ar trying to use, or if you’re scrolling up or down in search of a function that is not obvious to you. The data sent is completely annonymous. It does not track every single user visit, just a sample of data randomly selected.

Software: Facebook Pixel
Purpose: Track Activity
Description: We love Facebook here at Rainworth SKODA! To try and help us create engaging posts that we know you’ll love, we use a tracking cookie that tells us what you’re interested in. That could be a used car, one of our amazing special offers or it could be that you’ve booked your car in with us for a service on our simple to use web form. The information we gather helps us to give you a more relevent experience with our Facebook promotions.

Software: Popups – WordPress Popup
Purpose: User Experience (UX)
Description: In order to make your visit to our website more enjoyable, we use pop ups to display information and forms that are relevant to your visit. Each of our pop ups uses a cookie which tells us that you’ve opened it, that way we know not to serve the popup to you again (in the case it is an automoatic pop up, as opposed to one requested by you). We don’t want to ruin your visit with information not relevent to you, so we use this cooke to help us.

Software: You Tube
Purpose: Track Activity
Description: This cookie is not technically served by us, however as you may see videos on our website that are hosted by You Tube, it’s only right that we tell you about them. Just like other activity tracking cookies, when you view a YouTube video (any video, not just hosted on our website), YouTube will install a tracking cookie which lets the team at YouTube HQ know all about your video viewing experience. They use this information to recommend other similar videos to you. The best way to see this, is at the end of any YouTube video, it will show you “Recommended Videos” – these are based on your viewing activity.

Software: Live Chat Inc
Purpose: User Experience (UX)
Description: Have you spoke to our friendly Live Chat team? They’re great! You may notice at the start of your visit, a popup by one of our team asking if they can help you. They will only ask you one, we don’t like to pester – sometimes it’s nice to just have a browse! So we don’t keep asking if you’d like help, we have to install a cookie on your computer which tells us that you’ve had your initial “Hello” for this visit, and that we should just leave you be. That’s all we use it for! Simple!

Software: SKODA Live Tour
Purpose: User Experience
Description: This is third party cookie, installed by SKODA UK. It’s only used by the team over at SKODA UK when you use the SKODA Live Tour function that appears on some of our new car pages. They use it to remember your name and contact details, should you have used the Live Tour feature before.